Incorporated Triple Bottom Line business strategy into a proposed business, LeXe (Love Ethical X Eclectic) ​

• CONCEPT: to combine American trend analysis for creation of designs and  fair trade manufacturing in India to produce garments that were sustainable in both social and environmental considerations. 

• PLAN: consisted of research and analysis to develop a target customer, competitor analysis, marketing strategy, sourcing structure, and a budget plan.

• OBJECTIVE: to implement social and environmental responsibility in all aspects, with profit as a means of support to this goal